Healthcare Techonology

Goal

A healthcare startup needed to build awareness for its recovery platform among hospitals and trauma centers while driving patient and caregiver adoption. Trust and empathy were critical, as the audience included recently discharged patients and their families.

• Raise awareness among trauma centers and hospitals for a new recovery platform

• Drive patient and caregiver adoption of the app

• Build trust through empathetic, clinically credible storytelling

Tactics

To meet these goals, we designed a multi-channel launch approach that combined storytelling with clear conversion paths.

• Developed launch strategy including PR, direct mail, and digital touchpoints

• Refined website messaging for inclusivity and clarity

• Built segmented email and push campaigns for patients, mentors, and providers

Results

The work provided a scalable foundation for national expansion and early traction.

• Earned media coverage that boosted brand visibility by 40% in priority markets

• Increased patient enrollment conversion rates by 25% after website updates

• Established a communications framework for long-term growth

By balancing empathy with strategy, we helped the platform move from concept to adoption-ready, setting the stage for broader healthcare partnerships.